From the monthly archives:

January 2010

Construction Marketing Consultant Website Review

January 29, 2010

This video explores the low trust factor and navigation difficulty that this website has. Watch the video to learn how to improve the website ‘trust’ factor as well as reorganize the website navigation to make it easier to find the rich content that the site has to offer.

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Contractor Marketing

January 29, 2010

Marketing your construction company does not have to be hard to do as long as you put a plan together and a budget. After years of trail and error marketing I finally figured it out the hard way. The main thing I want to teach you is that you do not need to spend a [...]

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Goals?

January 26, 2010

Today is a big day. We call it “Countdown 100 days to the end of the year.” Everyone likes to make a big deal about it because if you created goals for the year then, hey, your year is almost up.
So I must ask: Have you met your goals yet for 2008? Contractors are not [...]

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Contractors Employee Dilemma?

January 24, 2010

How to deal with employees in this economy?
It has been a brutal year for employees in the contracting world. With massive layoffs from manufactures and distributors and with sales slow, owners have no choice but to fire or lay off employees.
As painless as it is they really have no choices or do they? Maybe sometimes [...]

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Contractor Sales Skyrocket

January 22, 2010

Now that the elections are over with, our sales have taken off finally. In October we normally get 50-60 leads a day, but we were down to 2-5 leads a day. We trolled along and after the elections the phones blew up with leads.
Contractors all over has seen there sales spike and just in the [...]

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How One Person [Scott Brown] Can Change Things!

January 21, 2010

Wow, talk about a game changer? Scott Brown has been able to make this happen and in a big way! So, all the contractors out there was this your wake up call?
Do you see now how one person can make a difference? So, look around your company and who is that person? You?
If you watched [...]

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Marketing Gone Wild?

January 20, 2010

Call Me Crazy But It Works Right?
Say what you want but now is the time to do some extreme marketing. It’s time for contractors to be a “maven” and stand out above the crowd in there market place.

Let’s face it, business is not the same anymore and never will it be the same again. So [...]

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I Finally Made It!

January 18, 2010

Yes, It’s My Blogs Birthday Today!
I have read that when contractor’s start a blog that most don’t last past 3 months.
Well I got to tell you that there were times if I was going to make it also. There were many of times I was looking at a blank screen and thinking, man what can [...]

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Our Big Box Stores Killing You?

January 16, 2010

How Contractors Can Compete With The Big Box Stores.
Yes, I here about it all the time how businesses are letting the big nationwide super stores take there market share and put some out of business.
This does not need to happen if you take an proactive attitude and do your homework first.
I like to get everyone [...]

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Landscape contractor website review

January 14, 2010

Treasured Earth is a design/build landscape contractor outside Ann Arbor, MI. Their website suffers from

not being found in Google due to a ‘too broad’ optimization approach
lack of motivating the visitor to act on the website, that is to do something like requesting a quote

Watch this video to find out how to make this website visible [...]

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