From the monthly archives:

March 2010

Contractor Learning

March 30, 2010

How contractors can learn from other industries!
As most of you know I study a ton of marketing, not only in our contracting niche but also what goes around in a lot of other retail environments.
You can learn a ton just by reading Home Depots and Lowe’s insert in the weekly paper. And if you sell [...]

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Contractor Goals 2010

March 27, 2010

How to set achievable goals for 2010!
Yes, it’s a relief that 2009 is over with and we hope we are off that wild ride for awhile. I don’t no about you but in my 25 years in the business I have never seen it like this ever. I had to pull all my bag a [...]

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Does Telemarketing Still Work for Contractors?

March 25, 2010

I thought telemarketing for contractors was over because of the Internet, but I think I better take another look?
I was talking to Josh from New London Gutters today and we have been working as a test case on some new marketing strategy stuff and he brought up trying telemarketing.
Now I try to stay open minded [...]

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Contractor Service

March 23, 2010

When you started your contracting company you most likely had no plan for contractor service. Service is one of the most important factors for a contractor.
Service is the backbone of your business if you plan to succeed and grow to any size. As you start your contractor marketing and begin to tell your clients about [...]

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Yellow Page Ads

March 21, 2010

Just think about all the yellow page ads you have run over the years. Have they changed all that much from year to year? When you look at the page you’re listing your ad on do all the ads run together? Does yours stand out?
Well yellow pages is out in force this time of year, [...]

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Contractor Blog Makeover

March 19, 2010

There are times just like in your contractor business that it takes time to figure out your way. You know the things that bring in your clients or make the phone ring.
So, Josh and I have decided to take a different route with our blog and membership site. We, like you finally figured out that [...]

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Consumers Gone Mad Part 2

March 17, 2010

Sorry for the late post but I was in the hospital a few days for low blood sugar.
I am in the middle of saving a $15,875.00 job and also at the same time making sure my client understands that they are getting everything they have asked for and then some.
Now, since one of my sales [...]

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Online Marketing for Contractors – Building Walls

March 15, 2010

Good morning. I would like to continue talking with you about the blueprint for online marketing for your contractor business. We talked earlier about how important it is to build a strong foundation for your web site.
So let’s start building the walls. I have talked to contractors all over the country about their web site [...]

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Contractor Referrals

March 13, 2010

How contractor referrals can be 36-48% of your sales!
I have been doing some research lately on contractor referrals.
This to me is the best lead you can get for a couple of reasons. First someone is already seen your work and you have a client that is already extremely happy.
Second you can almost always get more [...]

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Glen Got Run Over by a Bus??

March 11, 2010

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