From the category archives:

Marketing

How to Explode Sales in 2009

July 28, 2010

“How to work with your salesman and close more deals.”
I know there are a lot of ways to work and close deals. Sometimes your sales staff cannot close the deal right away. Maybe your client needs to think about it or even get some more bids.
We have a policy that our sales staff has 5 [...]

Read the full article →

Contractors Process Map

July 26, 2010

Now I know what your thinking already, but if you give me a little of your time and some latitude here I am going to lead you down a path of a new and improved way to help you grow and succeed in your contracting business.
Yes this may be a mind adjustment for you because [...]

Read the full article →

Honest Abe

July 22, 2010

We may be business owners servicing or selling to clients and customers, but in our daily lives we also find ourselves in the position of customer or client, having something of ours service, or buying this or that. When the tables are turned, I often find myself thinking of the Golden Rule: you know, “Do [...]

Read the full article →

Our Big Box Stores Killing You?

June 28, 2010

How Contractors Can Compete With The Big Box Stores.
Yes, I here about it all the time how businesses are letting the big nationwide super stores take there market share and put some out of business.
This does not need to happen if you take an proactive attitude and do your homework first.
I like to get everyone [...]

Read the full article →

Marketing Choices?

June 26, 2010

Everyday we are blasted with marketing messages and it is up to you to figure out how to spend your advertising budget to get the phone to ring. Before the Internet was around, most contractors did the yellow pages and ran ads in local newspapers or did some direct mail once in a while.
Most did [...]

Read the full article →

The 80/20 Rule!

June 22, 2010

Contractors and suppliers can use this rule but most do not even think about it. Why not? Hold on Glen and stop and explain it for us first. Sorry about that, sometimes I assume everybody would know this. The 80/20 rule means that 20% of your clients produce you 80% of your income or sales.
Now believe me [...]

Read the full article →

Contractors and Customers?

June 10, 2010

How to turn customers into clients!
I was at a marketing seminar one time in California for a week learning how to do some extraordinary marketing and one of the features was a class on clients.
The first thing the speaker ask me if I knew the difference between a customer and a client? DUH.
Well do not [...]

Read the full article →

Referrals

June 4, 2010

I don’t  know how many contractors work to get referrals but this needs to be your #1 marketing source. If you learn nothing else from me, please learn this: You need to master how to receive referrals from every job you get.
So with every job you do, always have in the back of your mind, “how can [...]

Read the full article →

How to Market A Contractor’s Website [video]

May 31, 2010

Learn about contractor marketing as Pete Ericson reviews a contractor’s website based in Sarasota, Florida. Learn a few tricks on how to get your website found at the top of Google search results, how to make your website easy to navigate, and how to make it easy for your customers to contact you. Any contractor’s [...]

Read the full article →

Contractor Marketing

May 27, 2010

Marketing your construction company does not have to be hard to do as long as you put a plan together and a budget. After years of trail and error marketing I finally figured it out the hard way. The main thing I want to teach you is that you do not need to spend a [...]

Read the full article →

← Previous Entries