From the category archives:

Marketing

Marketing To Existing Clients

March 7, 2010

How Much Money Do You Leave On The Table?
This has always been a sore spot with me when contractors are always chasing  and spending there marketing dollars looking for that next client.
Time and time again I see boat loads of money sitting right in front of them with there existing client base that goes untouched.
Why [...]

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Contractors and TV!

March 5, 2010

As I was flipping through the channels over the weekend I noticed about 6-7 channels on my local cable with all kinds of remodeling or decorating projects going on.
So it piqued my interest and I decided to watch some of them. The first thing that came to mind was that the commercials had no local contractors [...]

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Now is The Time…

March 3, 2010

Today I would like to talk to all the contractors out there around the country or even the world. My thoughts today take me back to the last couple of weeks and the ups and downs of our lives and your business.
I am one to follow a lot of news, and when it begins to [...]

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Low Cost Contractor Marketing Tips

February 27, 2010

Even if you are new to the contracting business or have been in the business for a long time, today may be good time for some updated marketing lessons on the cheap. Now,just hold on there because I believe you can make the phone ring without spending a small fortune.
Yes all the contracting guru’s out [...]

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How to Market A Contractor’s Website [video]

February 21, 2010

Learn about contractor marketing as Pete Ericson reviews a contractor’s website based in Sarasota, Florida. Learn a few tricks on how to get your website found at the top of Google search results, how to make your website easy to navigate, and how to make it easy for your customers to contact you. Any contractor’s [...]

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Some Contractors Are Booming!

February 17, 2010

How a 2 hour drive south changed my thinking !
I work and play in the Sarasota, Florida area and yes we have stayed busy in our area ,I was hoping for a wave of work once the snow birds arrived.
We did see increases in sales but nothing that made me jump for joy. I personally [...]

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Contractor Leads

February 13, 2010

Are finding good quality leads like finding a needle in a hay stack?
This has always been a sore subject in the past and mainly because a lot of contractors get mad when there lead company sells the lead to many contractors.
To me it’s the lazy way out of getting contractor leads.
I can only believe [...]

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Contractor’s Deadly Mistake

February 9, 2010

After talking to contractor’s all over the the country this year, I found one word that they all seamed to use and for the ones that used it, I noticed they all were in trouble because of the economy.
The word is assume ! See they all assumed that business would come back around because it [...]

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Contractor Upside Leverage Series

February 7, 2010

This will be a series of 7 separate post on upside contractor leverage.
First, lets talk about what upside leverage means in your contracting business. I am talking about how you can take in investment or a activity or even an opportunity with the people all around you and make it bigger,better and more profitable without [...]

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Contractor Leverage

February 3, 2010

You are the leverage in your company, you and only you!
Think about it for a minute, you must be the driving force to get your company to where it is today. Right? You are the one with the ideas,vision,talent, so you must be strong and healthy. Are you?
I like the word vision because most people [...]

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