From the category archives:

Marketing

Construction Marketing Consultant Website Review

May 22, 2010

This video explores the low trust factor and navigation difficulty that this website has. Watch the video to learn how to improve the website ‘trust’ factor as well as reorganize the website navigation to make it easier to find the rich content that the site has to offer.

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Contractor Leads

May 20, 2010

Are finding good quality leads like finding a needle in a hay stack?
This has always been a sore subject in the past and mainly because a lot of contractors get mad when there lead company sells the lead to many contractors.
To me it’s the lazy way out of getting contractor leads.
I can only believe [...]

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Full Time Marketing

May 16, 2010

On again off again marketing is what most contractors do. They just do not understand the importance of putting together a marketing plan and sticking to it. It all begins with a budget that you can afford that is spread out over a 6 month plan.
I like to do 6-month campaigns because our market changes and so [...]

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Contractor’s Deadly Mistake

May 14, 2010

After talking to contractor’s all over the the country this year, I found one word that they all seamed to use and for the ones that used it, I noticed they all were in trouble because of the economy.
The word is assume ! See they all assumed that business would come back around because it [...]

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Business is Booming Around Here!

May 12, 2010

Contractors business is in high mode right now!
Did someone turn on the light at the end of this tunnel? Wow our business here in Florida was poking along this season then all of a sudden the phones blew up with leads.
We are making sales and last month and this month so far are reaching new [...]

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Contractor Keywords?

May 6, 2010

If you do any type of online marketing, I am sure you are doing some AdWords with Google, MSN or Yahoo.
This alone can be time consuming and mind boggling. Oh, and let’s not forget expensive, if not done correctly.
So, I ask you: are you doing your homework when it comes to your choice of keywords? [...]

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Contractors Net Marketing

May 4, 2010

How to Market your Contractor Business Effectively on the Net?

It is true that the construction industry is undergoing a sharp downturn and home mortgage and building credit schemes had been severely affected. While the housing finance programs had changed a lot, there is no need to conclude that they had totally dried up. [...]

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What Is Loyalty?

May 2, 2010

In the contracting world loyalty used to mean a lot. But in today’s world it has changed a lot. Let’s look at some of the changes and see where things have gone wrong as far as your business is concerned.
Now for me I need to go back to working with my dad and the life [...]

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Branding!

April 20, 2010

This is the one thing that can set your contracting company apart from everyone else. Branding is where you can make the real money.
Now let’s think about this for a minute. Look around your town and think about the other contractors that you compete with everyday. What sets you apart from them? If you are [...]

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Why Contractors Stand Out!

April 18, 2010

Why Contractors Need to Be Different in There Marketplace!
With clients being slammed with marketing messages each and everyday how do you get your contracting business noticed?
STAND OUT!!
Stop doing the same old things you have in the past. You must do things differently to be noticed.
When you go to home shows, how do you stand out? [...]

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