From the category archives:

Online media

Online or Bust?

December 29, 2009

I look around on the web all the time. For me it’s my education time. I learn a little here and there and then test my own Ideas to see how they work.
Contractors need to make a major push to learn everything they can with  marketing their company online. When you look at the cost of [...]

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Contractor Video

July 16, 2009

Video is the way to go for contractors to show off there work and great for client testimonials!
I was reading the other day that 52% are using video on the Internet for all types of marketing. I have just started to use video and I love it because it just seams more real and your [...]

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Contractor Blogging 101

July 5, 2009

Why contractors need to bring blogging into there marketing mix!
I think by now that most contractors have a website for there business. Yes, most likely they had someone build it for them. They no nothing about how it works and they never touch it, other then looking at it maybe everyday?
This is why I like [...]

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Contractors and Billy Mays

June 29, 2009

How contractors can learn from this giant of a pitchman.
I am sorry to hear of the death of American’s favorite pitchman Billy Mays. I loved to watch him in action and I would watch all of his shows.
Marketing is in my blood and I study and use it everyday. I have a few marketing pros [...]

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Contractors Online Success

February 16, 2009

Possibilities for Online Success in Contractor Business

The year 2008 had been a very bad year for the housing market and the construction industry. Nearly 1 million jobs were lost during the year and home building plunged by 60%. Several banks faced severe funds crises and credit markets became extremely tight. Housing market refinance [...]

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Contractors Blog?

January 22, 2009

How contractors can blog there way to more profits!
I must say that writing on your blog can be at times some what boring, because you just do not see much traffic and you wonder to yourself if anyone even cares what you are writing.
Well I have written over 70 post articles and I finally realized [...]

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When is Good Enough OK? Never!

January 4, 2009

How a salesman fixes a good enough attitude with an installer.
I personally feel that with the market as it is today, we should be doing the best work we can. Client’s are harder to close and they demand not only a good price but they expect perfect work.
So when a salesman is out there selling [...]

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Contractor Keywords?

October 21, 2008

If you do any type of online marketing, I am sure you are doing some AdWords with Google, MSN or Yahoo.
This alone can be time consuming and mind boggling. Oh, and let’s not forget expensive, if not done correctly.
So, I ask you: are you doing your homework when it comes to your choice of keywords? [...]

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Soaring To New Heights

August 18, 2008

Good morning. As I write you today we have a hurricane coming our way here on the west coast of Florida so I may need to make this one a little short today.
Let’s return to our Online Marketing for Contractors series. Following our blueprint, we are now ready to put the roof on your web site. I like [...]

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Online Marketing for Contractors – Building Walls

August 16, 2008

Good morning. I would like to continue talking with you about the blueprint for online marketing for your contractor business. We talked earlier about how important it is to build a strong foundation for your web site.
So let’s start building the walls. I have talked to contractors all over the country about their web site [...]

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