How contractors can use strategy and tactics to there benefit!
Look at your current business operations. I will bet money your contracting business is being run tactically- meaning all you have driving your business is a commitment to “advertise” or throw a sign up outside your business or send out a few flyer’s. This not a strategy. This is a tactical way to operate your business.
Now think about this strategy. But first, did you do your homework from yesterdays post? Did you take the time to make a list of the highest performing, most impressive, sustaining, successful and formidable companies you know of, inside or outside your industry?
To make strategy simple it is your actions or vehicles that help deliver the strategic results you’re after. What actions, what activities, what concepts, what approaches will deploy your “big picture” strategy best – meaning what are the best moves and maneuvers to achieve the big outcome you are after.
The difference between the two for example is we’re going to also take your existing products or services and develop new products, new markets and new applications for them.” Then that’s a big strategy”
Your tactics are the mechanisms, are the approaches, are the methods, are the steps,and are the vehicles that you use to accomplish or deploy that big picture strategy.
Please take the time to understand strategy and tactics for your contracting business. It can make a world of difference to your bottom line.
If you would like to learn more about this subject and many others take a look at our member site www.contractorblab.com if your working to take your company to the next level then our member site is just for you.
Happy Selling
Glen Kohlenberg
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