As I was flipping through the channels over the weekend I noticed about 6-7 channels on my local cable with all kinds of remodeling or decorating projects going on.
So it piqued my interest and I decided to watch some of them. The first thing that came to mind was that the commercials had no local contractors advertising on them. Yes, some of the shows were decorating an existing home on the cheap, to mainly doll it up for sale.
But two of the shows were kitchen and bath remodels. They were starting from scratch, from the bare wall studs. So why aren’t contractors taking advantage of this exposure on TV?
With so many shows out there, now would be the time to jump on this bandwagon in your local market. Our company does advertise on TV. We run 3 different types of ads and we have a contract for a year to run 500 ads per month.
We pay because of our commitment $5000.00 a month. So for $10.00 per ad we have a great marketing tool that we use to promote different products and services. We do change around our ads every 3 months and move to several channels, to gain more exposure and a different audience.
We also track all of our leads and the ads work for us. All of the products we advertise have had major spikes in sales.
I believe that with the way things are right now with the economy, and the financial and lending the way it is, a lot of your clients are going to stay put in their existing homes and just fix up or remodel their home.
Now is the time to step forward and go after this type of client. With all the TV coverage out there they are keeping your clients up to date with the latest and greatest products available on the market. Yes, you see all the big box stores advertising on the TV.
Why do you think this is? That’s an easy answer: because it works for them. So I would ride the coat tails of the bigger budgets, and slam my ad in there to capture some of the sales. Remember, not everybody is a DIY person.
Yes, some of the big box stores install products also. Again, why do you think this is? Simple–because local contractors are not offering their services. Think about Sears for a minute. They have been doing this for years.
Sears gave all of them a platform to work from. They took advantage of this market and built a better mouse trap so to speak.
All I am saying here is to wake up to fact that there is a ton of work out there, but only if you wake up and go play in their sandbox.
Step outside the box and go after this type of work and take advantage of the big boys’ budgets. Most clients would rather have a local contractor doing the work on their home, but they need to find you.
When contractorblab.com goes live later this month, they will have some topics on this same subject.
Happy Selling
Glen
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