How to make online Marketing for contractor sales roar in 2009
I don’t think most contractors clearly understand the power of online marketing. Most are still stuck in the rut of marketing in let say the yellow pages. Believe this dinosaur is dead they just have not covered it up yet.
Let’s think about it, when was the last time you picked up the yellow page book and used it? Never!
So all over the forums all contractors are crying about needing work and they have tried this or that but nothing seems to work. Well let me tell you friends that in 2009 you need to put most of your money into the online marketing of your contracting company.
First off you need to have a great web site. Not loaded with pretty pictures but one loaded with written content. Have your site optimized correctly also. Find out your best keywords for your type of business.
It is so easy to rank above the fold online on a local directory for your business. Check out tc website.com and talk to Peter and he can help you with this plus check on our blog for the critique he did of Heritage AC on there website.
It only takes some easy tweaks here and there to make your website roar and the leads to start rolling in. Peter is great on teaching you how to gain organic search for free from the search engines.
Check out his fantastic video about google search directories and all the easy things you can do that is free to do and watch your leads go threw the roof.
So I need to get to work but make sure you make 2009 rock with online marketing. This is the best bang for your dollar for your marketing of your contracting company.
Happy Selling
Glen
{ 2 comments }
I agree Glen , most contractors don’t understand the power of the internet. We built several sites last year for contractors, and I would say 85% are on the first page for their keywords. The rest of them will be on page one very soon. It’s not rocket science but it does take a little time.
Rich
Glad to have you here i have been follow your blog for awhile.
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