Everyday we are blasted with marketing messages and it is up to you to figure out how to spend your advertising budget to get the phone to ring. Before the Internet was around, most contractors did the yellow pages and ran ads in local newspapers or did some direct mail once in a while.
Most did not understand the importance of tracking your ads. As long as the phone rang and sales were coming in, it didn’t matter how the leads came. To you the ringing phone spelled success. Now let’s talk about choices:
Think of your company as a Rubik’s Cube. After all, is there much of a difference? It’s not that your business is that complicated. After all, a Rubik’s Cube only has six sides and six colors, right? But at every turn you are faced with choices. How to you determine to put your marketing dollars into this mail piece or that website or that radio ad? Choices.
At every turn on the cube you have a different result, but is it the right one? If your ad is not getting the results you had hoped for, how do you know which part of the ad to change? Well the answer is: either get some marketing help or just keep trying.
Think about this for a second: Let’s say I am the marketing guy you need to hire. Do you think I should try to build a house? What makes us so different? When you build a house you need a blueprint, right? Well if I am going to market your company, why would I not have a blueprint to do so?
All I am trying to do here is open your eyes here and understand that we both have choices to make. So the point is to make the right choices that can get you the results at the least expense possible.
So let me now ask you this: Where do you go to find someone that has a network of like-minded contractors who speak the same language as you? Is there a place where you can ask your important questions in a private setting and not have some idiot give you a smart ass answer?
How about a place built by contractors just for contractors, where members are all trying to live out their American dream, day in and day out. By joining contractorblab.com, you will have access to a wealth of how-to audio, video and lesson-plan advice on successfully running your contracting business. Yes, there will even be a forum so you can talk to other contractors from around the country and the world in a private setting. The site is coming soon, and initial membership will be limited. Stay tuned and keeping checking in.
Happy Selling,
Glen
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