Marketing Contractor Tips

Here are some shortcuts to get the phone ringing for contractors.

Let’s face it here, nothing happens until you sell something. No matter how good you think you are you still need to market your contracting business.

Here is a short list for fast results marketing.

• Newspaper
• Inserts
• Postcards
• Radio
• TV
• Door Knocking 101

I will give you some quick advise on each one. Please understand my advise is for direct response, I what the phone to ring now!

Newspaper: Only run a bribery type ad. This means give something away for FREE just for calling for an appointment. Maybe [dinner for 2] Have a strong call to action with a date.

Inserts: This is your least expensive way to advertise. But be different and use a 11×17 size paper in color. Use this to bring NEW products or services to market. Again use a strong call to action.

Postcards: The nice thing about postcards is that you can pick and choose the zip codes and neighborhoods. Certain products or services to different areas. Be bold and use JUMBO cards with 4 color and again have a strong call to action.

Radio: This is a fast pace media and you only have 30-60 seconds to get your message out there. The main thing here is talk direct to your client NOT the masses. Plus give me a reason to call you right now!

TV: I like TV because you get to show before and after pictures and have client testimonials. Show off your best work and your client. But wait there’s more if you call in the next 30 minutes you will receive your FREE blank just for calling for an appointment.

Door Knocking 101 Yes this still true and tested method still works if done properly. It works best if your working in the neighborhood already for free estimates. Always look professional and be dressed in a company logo shirt. Give them a reason to buy today.

Direct response marketing is much different buts it’s the only way to market today. Advertise today and sell tomorrow. You also know what works and does not work in your marketing. Do not ever be afraid to make changes NOW if something is not working.

This is why your in the contracting business to be able to call the shots and make a good living for you and your family.

If you found this post useful then please share it with other contractor and submit to my RSS feed.

Happy Marketing

Glen Kohlenberg

Tagged as: Contractors, Newspaper, Postcards, Radio, TV