Contractors and Billy Mays

How contractors can learn from this giant of a pitchman.

I am sorry to hear of the death of American’s favorite pitchman Billy Mays. I loved to watch him in action and I would watch all of his shows.

Marketing is in my blood and I study and use it everyday. I have a few marketing pros that I have followed for years. They all have there specialty but Billy caught me because of the way he pitched products.

He had a way to draw you into him, and this is harder then you might think. I used to love to go to flea markets and watch the guys or gals selling Ginsu’s knives or the famous chamois that even Billy had sold when starting out. This was how he was found and then made famous.

But how can contractors learn from how Billy sold products. What is the take away from the way he sold. First he had to believe in his product or service. Next he clearly understood who his client was. Then he tested to make sure his product was wanted by his client.  He also always gave a lifetime warranty on everything he sold.

Billy had the Bribery pitch down to a science in a good way. His call to action worked and the numbers told the story, because he sold billions of dollars in products.

For me I would tape his pitches so I could go back over and over again and break them down into boxes so that I could clearly see how he sold in steps. Then I would insert my own type of product or service and make it work for my type of sale.

I just believed that Billy was my teacher and I was doing my homework. After all I like to take things that work in one industry and transform it into our construction world because lets face it we are selling everyday to our clients.

This was my joy and I loved it. Because there is nothing better then running that ad then watching the phone blow up with leads. Priceless!!

I will send my prayers to the Mays family because Billy touched the lives of so many that he never knew. For that I THANK YOU.

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God Bless Billy Mays and Family

Glen Kohlenberg

Tagged as: Billy Mays, Contractors, Marketing