McMansions to Small

June 18, 2010

The Boom Years Are Over And Small Is The New Big For Housing
The days of big homes are over thanks to this wake up call economy. Homeowners are now looking to stay in the 2200 to 2900 sq. feet type home.

Clients are looking to stay smaller but they still want all the goodies in there [...]

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Contractor’s Bailout?

June 16, 2010

How to survive this market without a bailout!
Hello, it’s the first of the year and we have a new president so how come the phone is not ringing? Where is all the customers at? Contractor’s all over the country are asking how do we navigate this market? Yes, 2008 was the wake up call but [...]

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Making The Sale!

June 14, 2010

After talking to a lot of contractors around the country I am amazed at how many just do not get it. They all bitch about no sales, but when you ask them what they are doing to get sales they just clam up and blame everything on the economy.
Well I have news for them: wake up [...]

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Replacement Windows

June 12, 2010
Replacement Windows

Things sure have changed when it comes to replacement windows. Yes, you now have so many styles to choose from but you also have some serious energy saving windows now on the market.
Pending on what area of the country you live in they make a window that will fit all your needs. The window industry as [...]

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Contractors and Customers?

June 10, 2010

How to turn customers into clients!
I was at a marketing seminar one time in California for a week learning how to do some extraordinary marketing and one of the features was a class on clients.
The first thing the speaker ask me if I knew the difference between a customer and a client? DUH.
Well do not [...]

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Contractor Gas Pedal Stuck?

June 8, 2010

My marketing masters tell me everyday to take advantage of what’s happening in the world on a daily basis. So sorry Toyota today is your misfortune. Yes, I thought if I was working with plumbers I would have used “Pants On The Ground” but I just thought contractor gas pedal stuck worked better with my [...]

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How Contractors Build Trust

June 6, 2010

How this five letter word built this country strong!
With the world in such a tailspin how do we bring back any normalcy to our country?
From the federal government to our bankers to our financial advisers just who can your trust nowadays?
Just look at A-Rod and Phelps our sports hero’s and even they have let us [...]

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Referrals

June 4, 2010

I don’t  know how many contractors work to get referrals but this needs to be your #1 marketing source. If you learn nothing else from me, please learn this: You need to master how to receive referrals from every job you get.
So with every job you do, always have in the back of your mind, “how can [...]

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Now’s The Time To Step It Up!

June 2, 2010

Contractors Need To Step Up There Marketing
With all the positive hype out their about the economy I would be riding this wave right now and step up your marketing efforts!
I can see a major swing in people’s attitude about the economy and we have had a record sales for the last 2 months. Remember I [...]

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How to Market A Contractor’s Website [video]

May 31, 2010

Learn about contractor marketing as Pete Ericson reviews a contractor’s website based in Sarasota, Florida. Learn a few tricks on how to get your website found at the top of Google search results, how to make your website easy to navigate, and how to make it easy for your customers to contact you. Any contractor’s [...]

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